Mortgage and real estate: inside the rules.

Housing and credit ads run under Meta's Special Ad Category, which limits who you can target. The creative and the form have to do more of the work.

The situation

A mortgage agent wanted new mortgage enquiries from Facebook and Instagram.

What we built

A campaign set up correctly under the Special Ad Category, so it is not rejected or restricted later.
Broad targeting with creative that speaks to one buyer, not everyone.
Enquiries sent straight to the agent's own sheet and inbox.

What it produced

1,083people reached

1qualified enquiry

$76first test budget

What it taught us

Under the special category, a small first budget is a test of the message, not a lead machine. Bigger results need a longer run and a sharper offer.

Other businesses

More use cases

You will know inside a month whether this works for your business, with the results in front of you.