Accountants and tax: trust before the call.

Choosing an accountant is a private, slow decision. The ad has to earn trust first, then ask for as little as possible.

The situation

A CPA in Ontario wanted new clients from Facebook and Instagram.

What we built

Two traffic campaigns to the firm's website, which proved people would click: 224 clicks at about $0.16 each.
When those visitors did not fill in the website form, a switch to an Instant Form that opens inside Facebook.
A relay that copies every form lead into the firm's own sheet within ten minutes.

What it produced

8enquiries so far

5.07%click-through rate

$0.16per click on campaign two

What it taught us

Cheap clicks are not leads. 92 people reached the page and none started the form, so the fix was the form, not the ads.

Other businesses

More use cases

You will know inside a month whether this works for your business, with the results in front of you.